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Evidence Guide: SISSCOP204A - Develop personal media skills

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SISSCOP204A - Develop personal media skills

What evidence can you provide to prove your understanding of each of the following citeria?

Develop a rapport with the media.

  1. Identify key media personnel for the relevant sport.
  2. Identify and apply strategies to develop a rapport with key media personnel according to organisational policies and procedures.
Identify key media personnel for the relevant sport.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and apply strategies to develop a rapport with key media personnel according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare for a media interview.

  1. Identify the type of media through which the interview will be conducted.
  2. Liaise with the appropriate personnel to identify details and purpose of the interview.
  3. Identify the interview format and implications for preparation requirements.
  4. Identify potential questions and prepare appropriate responses in consultation with appropriate personnel.
  5. Confirm final details for the interview.
Identify the type of media through which the interview will be conducted.

Completed
Date:

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Liaise with the appropriate personnel to identify details and purpose of the interview.

Completed
Date:

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Identify the interview format and implications for preparation requirements.

Completed
Date:

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Identify potential questions and prepare appropriate responses in consultation with appropriate personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm final details for the interview.

Completed
Date:

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Undertake a media interview.

  1. Follow instructions of relevant media personnel.
  2. Select and use communication techniques appropriate to interview format.
  3. Respond to questions according to organisational policies and procedures and relevant legislation.
  4. Clarify interview questions as required.
  5. Respond to questions logically and coherently.
Follow instructions of relevant media personnel.

Completed
Date:

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Select and use communication techniques appropriate to interview format.

Completed
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Respond to questions according to organisational policies and procedures and relevant legislation.

Completed
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Clarify interview questions as required.

Completed
Date:

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Respond to questions logically and coherently.

Completed
Date:

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Review performance.

  1. Seek feedback on interview performance from appropriate personnel.
  2. Review own performance and identify potential improvements for future interviews.
Seek feedback on interview performance from appropriate personnel.

Completed
Date:

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Review own performance and identify potential improvements for future interviews.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

participates in media interviews to convey information fluently and coherently using appropriate vocabulary, language structures and communication techniques that engender respect between all parties

applies the organisation's protocols in preparing for and handling interview questions appropriately and in providing appropriate information

applies effective self-management techniques to deal with issues that may affect the outcome of the interview and evaluates and reflects on strategies that may enhance performance in future interviews.

Context of and specific resources for assessment

Assessment must ensure participation in media interviews in multiple media that are of sufficient duration to allow the candidate to demonstrate competency and to ensure consistency of performance.

Assessment must also ensure access to:

simulated or actual media interviews with media personnel and equipment

access to documentation such as contracts and organisational protocols in dealing with the media.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of interaction with a range of interviewers, including conveying information appropriately and selecting and applying suitable communication techniques to match the format and purpose of the interview

observation of dealing with contingencies such as a change in the direction and emphasis of the interview

oral or written questioning to assess knowledge of organisational protocols to deal with difficult or inappropriate questions

third-party reports from appropriate sporting personnel detailing appropriate work performed by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication skills to:

listen to and respond to questions

effectively convey information

develop rapport with the interviewer

negotiate difficult situations with interviewer and audience

problem-solving skills to recognise and adjust quickly to changing interview situations

planning and organisational skills to:

anticipate potential questions and develop appropriate responses

monitor and adapt communication techniques as required

self-management skills to identify potential improvements in interview techniques and outcomes.

Required knowledge

contractual arrangements in order to ensure application of contractual obligations when dealing with the media

legislation and organisational policies and procedures to enable application of expected protocols and behaviour when participating in a media interview

conflict resolution strategies in order to effectively manage any difficult situation that may arise in the relationship with the media

rights of the interviewer and interviewee to ensure smooth conduct of interview

forms of media and the differences between them to ensure preparations reflect appropriate techniques

techniques for public speaking to ensure information is presented clearly and is appropriate for the audience

equipment used in interviews to enable clear and vocal presentation.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Key media personnel may include:

newspaper journalists

radio journalists

television journalists.

Organisational policies and procedures may include:

protocols for dealing with the media

stakeholder or sponsor requirements

confidentiality.

Type of media may include:

television

radio

print

internet.

Appropriate personnel may include:

interviewer

coach

team manager

media liaison person

sponsor's representative

sporting body

parents.

Details may include:

time

length

place

audience

format

content or topic

program type

previous interviews on topic.

Purpose may include:

provide information for a news item

make a statement

provide information for a special feature

raise profile of sponsor

raise profile of specific sport

raise profile of athlete

generate publicity.

Interview format may include:

telephone

in studio

live

interview panel

pre-recorded

talk back

remote.

Preparation requirements may include:

grooming

etiquette

protocols

deadlines.

Media personnel may include:

interviewer

sound technicians

lighting technicians

photographers

camera crew.

Communication techniques may include:

verbal

non-verbal.

Relevant legislation may include:

anti-discrimination

libel

privacy.